Deutsche Bank - Customer Journey – Touchpoints and Painpoints
15. Mar 2018 11:00 - 12:30
3.1 - Floor - Workshop 2
Customer needs are more and more important when you create new products or services. In times of digitalization this is one of the driving factors to be successful. The quality of customer experience at each touch point needs carefully to be designed. To do so the identification of these touch points as well as the judgment of our customers for each of them is one of the important steps to identify pain points but also opportunities. The workshop shows ways and methods to recognize changing customer needs and to use them for the further development of products and services. Knowing our customers and creating added value for them in a sustainable way will ensure the progress of your endeavor.